Zero waste. New life for old products

Domain: Big Company US based

Big company focus on natural products was assessing future actions for an old pediatric products line. They were struggling to understand how to move forward evaluating both disinvestment and re-purposing.
PoS(Probability of Success) calculated for each product submitted including roadmap and market penetration strategy.
• New set of products developed started from old ones, with same therapeutic scope, main characteristics and client targets in a more appealing and innovative formulations and presentations

EXECUTION TIME: 1 week including projects impact assessment and roadmap for implementation
RESULTS: Development currently ongoing in their lab for stability studies linked with the new proposed formulation and renewal of technical packs for authorization